Non sellable assets

Product ideas do not have any value. If you try to sell the shares of a newly formed company and if nobody is ready to purchase it then it does not have any value. (The value of any property is proportional to the demand in the market and unless you try to sell, you will never know.) What will be the value  of those ideas that is in the stage of MVP or market validation? What is the value of it if it fails at this stage? You tried something and it failed? You gained experience and lost money. Someone else somewhere are going to try again . It is possible that they may succeed. Can you sell them your experience ? Will they be interested in paying for it?  We have things like patents and shares of the company. Can it address these issues? How flexible are they? Or do we need a crypto currency to address these issues?

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